You don’t often hear about an Aussie heaping praise on Kiwis. It’s just something that’s not done. But Dave Drury – founder of Points for Purpose reckons New Zealanders have a hell of a lot of heart when it comes to giving. And we’re not just talking about individuals either.
In early 2017, as Dave was in New Zealand to release the song “How do you sleep” to raise awareness of homelessness and start telling the story of Points for Purpose, he put a call in to Fly Buys. In a city like Wellington, where it’s all about who you know, a total stranger from Australia had no right to expect to get beyond the receptionist at Fly Buys, let alone talk to the right person.
Except that is exactly what happened.
That phone call, the meeting that followed and dozens of interactions since resulted in one socially minded organisation making a decision to allow their socially-minded members to help Kiwis in need – using their Fly Buys points. And we’re not talking about some tin-pot loyalty scheme here – Fly Buys is one of the world’s most successful loyalty programmes. Boasting 2.5 million members, it’s a household name and a true Kiwi institution – an institution with foresight, with an appetite to give, and the ability to spot a great thing when they see it.
So what does all that mean to Kiwis doing it tough? Well, Dave Drury and his old mate from New Zealand Ryan Edwards (They worked in a London ad agency back in the day) put their heads together and decided that the biggest impact could be made to women and their families living through violence, people without a place to call home, children living in poverty and babies born sick or prematurely. With that in mind, Points for Purpose reached out and struck up a working relationship with Women’s Refuge, Auckland City Mission, Wellington’s Compassion Soup Kitchen, Barnardos and The Neonatal Trust.
Does that cover all the issues in New Zealand? Not a chance. Is it a good start? Absolutely. Together, Fly Buys, Points for Purpose and our selected charities have made it possible for members to spend their Fly Buys points on things that are desperately needed by other Kiwis doing it tough.
And you can give right now. As in – this minute. If you have Fly Buys points, you can use them to make a direct difference.
So. Man-hugs between Dave and Ryan across the Tasman. High fives to our support crews. Huge high fives to our charities for allowing us to pester them with this new idea and what it could mean. Standing ovations for Kirsten and the team at Fly Buys New Zealand for their vision and their sense of compassion.
But as we go about our awkward celebrations (two 40-something men doing high fives over FaceTime is not a pretty image) it’s important to remember why we’re doing this. People are doing it really, really tough. Kids are going to school cold and hungry. There are young women who are unsafe in their homes. There are people who live in constant fear because they have no roof over their head. And there are families whose lives have been turned upside down because their baby has turned up too early, or too unwell to go home.
Go on, New Zealand. Get stuck in – get onto Fly Buys New Zealand and make a direct difference today.